Brand Partners

Lead with your values. Make your marketing matter.

Your brand has influence. Put it behind something meaningful.

Businesses have an opportunity to do more than sell products and services. They can use their influence, advertising, and community relationships to support causes that matter.

Watch for Good is developing a new approach to purpose-driven advertising that connects brands with nonprofit organizations through sponsored awareness campaigns.

We’re inviting a select group of businesses to become Founding Brand Partners and help us explore the future of advertising with social impact.

Why Partner With Watch for Good?

Connect Your Brand With a Cause

Collaborate with nonprofit organizations whose missions align with your company’s values and community interests.

Explore Purpose-Driven Advertising

Help test a new advertising model that aims to connect brand exposure with charitable fundraising.

Strengthen Your CSR Initiatives

Explore opportunities to connect corporate social responsibility activities with nonprofit storytelling and community engagement.

Measure Your Contribution

Our proposed reporting model will help participating brands understand campaign activity, available advertising metrics, and the charitable funding generated.

How It Works

Choose a Cause.

Identify a nonprofit organization or social issue that aligns with your brand.

Develop a Campaign.

Collaborate with Watch for Good to explore a sponsored awareness campaign.

Support the Campaign.

Participate through an agreed sponsorship or advertising arrangement.

Measure the Results.

Review campaign performance and charitable contributions according to the agreed reporting framework.

BE ONE OF OUR FIRST FOUNDING BRAND PARTNERS

Help Shape the Future of Purpose-Driven Advertising.

Watch for Good is inviting a select group of businesses to participate in an early pilot program exploring how digital advertising can help support nonprofit causes.

As a founding partner, your business will have an opportunity to help us test the model, shape the experience, and explore new ways to connect business goals with social impact.

What Founding Partners Can Expect

A collaborative pilot campaign proposal.
An opportunity to align with a nonprofit cause.
A clearly defined campaign scope and budget.
A proposed framework for measuring campaign activity and charitable impact.
Early input into the development of Watch for Good.

A Pilot Designed Around Your Business

Every business has different marketing objectives, community priorities, and budgets.

Rather than asking you to make a long-term commitment immediately, we want to start a conversation and explore a pilot that reflects your goals and interests.

Together, we can determine whether there’s an opportunity to create something valuable for your business and the nonprofit community.