We're in early development — now inviting Founding Nonprofit & Brand Partners.

Our Team

The people behind the idea.

Watch for Good was created around the belief that innovative ideas can open new doors for charitable giving.

We’re developing a platform that challenges traditional approaches to fundraising and explores how technology, advertising, and community participation can work together to support nonprofit organizations.

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Kevin Reynolds

Founder & CEO, Watch for Good

Kevin Reynolds — Founder & CEO

Kevin Reynolds is the founder of Watch for Good and is passionate about exploring innovative ways to support nonprofit organizations and make giving more accessible.

Inspired by his experience as a YouTube user, Kevin recognized an opportunity to adapt the digital advertising revenue-sharing model to fundraising.

That idea became the foundation for Watch for Good: a platform designed to explore how advertising impressions could become a source of financial support for nonprofits.

Through this initiative, Kevin hopes to encourage greater participation in philanthropy and create new opportunities for individuals, brands, and nonprofit organizations to work together for positive social impact.

Founder's Message

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“Big ideas tend to challenge the norms of our society. They’re often bigger than any one person and require citizen participation, collective thinking, and the courage to color outside the lines of traditional approaches.”

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Kevin Reynolds

Founder & CEO, Watch for Good

Help Us Build the Future

We’re looking forward to connecting with people who share our vision and want to help bring Watch for Good to life.