Impact & Transparency
Trust is earned. Transparency matters.
Nonprofits trust us with their stories. Brands trust us with their investment. Viewers trust us with their attention.
We believe everyone involved should understand how the Watch for Good fundraising model is designed to work.
How the Money Moves
01
Brands Participate.
Businesses support campaigns through advertising and sponsorship arrangements.
02
Content Reaches Viewers.
Sponsored awareness campaigns are distributed through the platform.
03
Advertising Generates Revenue.
Qualifying, monetized advertising impressions generate revenue.
04
Revenue Is Shared.
An agreed portion of eligible advertising revenue is allocated to the nonprofit behind the campaign.
05
Funds Are Distributed.
Nonprofit partners receive their allocated funds according to the payment terms established in their agreements.
Our Proposed Revenue-Sharing Model
Our initial business model proposes the following allocation of advertising revenue:
This is a proposed business model, not a finalized payment guarantee. The revenue calculation, eligible advertising revenue, deductions, and payment terms will be established in formal partner agreements before campaigns begin.
| Allocation | Proposed Share |
|---|---|
| Partner nonprofits | 60% |
| Platform operations, technology, and growth | 30% |
| Content production and payment processing | 10% |
| Total | 100% |
Our Commitment to Transparency
To Nonprofits
We want to provide clear reporting on campaign performance, revenue calculations, and payments.
To Brands
We want to provide honest campaign reporting and a clear understanding of how your participation supports charitable causes.
To Viewers
We aim to use advertising responsibly and protect the privacy of our community.
Our Journey Is Just Beginning
Watch for Good is currently in development and has not yet begun distributing fundraising revenue.
As our platform develops and our founding partnerships are established, we’ll share verified campaign results and financial reporting here.