FAQ
Questions? We're Glad You Asked.
FOR VIEWERS
What is Watch for Good?
Watch for Good is a developing video-based fundraising platform that aims to turn digital advertising revenue into financial support for nonprofit organizations.
How does watching a video help a nonprofit?
Our proposed model connects sponsored awareness content with digital advertising. When qualifying advertising impressions generate revenue, a portion is intended to be allocated to the nonprofit associated with the campaign.
Does it cost me anything to participate?
Our intended model allows viewers to support causes without making direct cash donations. Any account or participation requirements will be explained before launch.
Is Watch for Good currently available?
Watch for Good is in its early development stage. We’re currently inviting people to join our founding community.
FOR NONPROFITS
Who can apply?
Registered charities and eligible nonprofit organizations may express interest. Eligibility and verification requirements will apply before formal participation.
Does it cost anything to apply?
There is no fee to express interest in becoming a founding nonprofit partner.
How will nonprofits receive funding?
Our proposed model allocates a portion of eligible advertising revenue to participating nonprofits. Payment terms and reporting arrangements will be outlined in the partnership agreement.
Do we need to produce our own videos?
We welcome organizations with existing video content and those interested in developing awareness campaigns with our team. Content requirements will be discussed during the pilot process.
FOR BRANDS
What is a Founding Brand Partner?
A Founding Brand Partner is a business interested in helping Watch for Good test and develop its purpose-driven advertising and fundraising model.
What does a pilot campaign involve?
A pilot is an initial campaign designed to explore the partnership, campaign structure, budget, objectives, and reporting process. The details will be agreed upon with each participating brand.
Can we choose which nonprofit we support?
Our intention is to give participating brands an opportunity to support causes and nonprofit organizations that align with their values, subject to campaign availability and eligibility.
How much does it cost to participate?
Pilot pricing will depend on the campaign scope, services, and agreed budget. Contact us to discuss a potential partnership.
What will our business receive?
Depending on the agreed campaign, brands may receive campaign visibility, participation opportunities, and reporting on available campaign metrics and charitable contributions.
STILL HAVE QUESTIONS?
We’re happy to discuss the idea, answer questions, and explore whether Watch for Good is a good fit for your organization.